I love reading and learning and always trying to make my business better. So in January I decided to combine all those things and start a book club specifically for small businesses in the wedding industry. I love reading a new business book each month and trying to figure out how to apply it to what I do. So I thought I’d start sharing what we’ve been reading and what I’ve learned with you!
In January we read “The Purple Cow” by Seth Godin. This is probably one of the top business/marketing books ever. If you haven’t read it you really should. The basic premise is that no one pays any attention to cows, because well, if you’ve seen one, you’ve seen them all. And everyone has seen hundreds of cows. But what if you saw a purple cow? That would be worth talking about, right? A purple cow would be unique. It would stand out. People would notice. Seth Godin claims that if you really want to succeed as a business you need to be a purple cow. You need to be unique and stand out. What makes you different?
I think that photographers (on average) are pretty good about this these days. There has been a huge trend towards being yourself and since everyone is a unique individual, by default our businesses become unique. Though I feel there is always room for improvement there! In a way just being “your name” photography no longer makes you unique or stand out… since that is what most photography businesses do these days! I am not only myself (and a unique person for sure) but I let my loves and skills influence the type of work that I do. Which, I think, makes me stand out.
Beyond all of that, there are a few quote from Purple Cow that I really wanted to share with you. I think they are worth thinking on!
“You are a post-consumption consumer. You have everything you need, and most everything you want. Except time.”
This is so true! So to apply it to your business, how simple do you make things? Is it fast and easy for a client to contact you/get info/sign a contract? Try to save your clients time by making things easy!
“You do not equal the project. Criticism of the project is not criticism of you.”
As creatives (and small business owners) it can be really hard to not take everything personally. But don’t! Just because one idea isn’t good doesn’t mean that you aren’t good, or that the next idea won’t be brilliant! Don’t take it personally and keep on working to make things better!
There is so much more in Purple Cow that you really should read! And unlike some business books it’s a really easy read. I highly recommend it. And I want to leave off with a slight paraphrase of a question from Purple Cow that I think everyone should think about. Not just in business but in your personal life…
If you weren’t afraid of failing, what’s the most audacious thing you’d try?